This is one of my favorite commercials because I know Bam and Vince (aka Don Vito) on a personal level which makes it grab my attention a little more than the average Joe. Don Vito not being able to skate at all and falling at the end catches my attention the most in the comercial, I also know that he was intoxicated while filming for this commercial which adds comedic value in my opinion. Since I already use this product it doesn't really have a role in my purchasing decision. I believe this ad is very effective because the company Right Guard took two big pop culture icons at the time and used them to target the younger consumers to purchase their product.
Subscribe to:
Post Comments (Atom)
I remember this ad and thought it was effective. It was funny and I remember getting this deodorant when it came out because of the power stripe thing.
ReplyDelete