Questions for test #2

1. Demographics include which of the following?

 a.) Gender, Age, Income, Ethnicity.

 b.) Attitude, Interest, Eye Color, Bone Structure.

 c.) Mother Maiden name, Where you grew up.

2. Which of the following is not part of the In-House or Advertising Agency decision criteria?

 a.) The size of the account.

 b.) The media budget.

 c.) The color pattern of product.

3. The Creative Brief includes all of the following except.

 a.) The objective

 b.) The buyers lifestyle

 c.) The Target Audience

4. The Conative Message Strategies are action-inducing and provide promotional support.

 a.) True

 b.) False