blog # 10

The store I chose was the Hollister in the Carbondale University Mall. I absolutely hat this store, I have never like it or what it is about. I walked in and the only thing they had that I would even be interested in was cologne, they cater to skinny preppy boys and girls. I recieved funny looks when I walked in by customers who were shopping there and I didn't really feel welcome by the employees either. I still have the same views as I have always had about this store. They nothing to offer me and I would never give them my hard earned money. I would rather pay for clothing that expresses me for who I am and not impresses other people. This store stands for what I am against. I would laugh if they went out of business. Hollister SUCKS! Always and forever.

Questions for test #2

1. Demographics include which of the following?

 a.) Gender, Age, Income, Ethnicity.

 b.) Attitude, Interest, Eye Color, Bone Structure.

 c.) Mother Maiden name, Where you grew up.

2. Which of the following is not part of the In-House or Advertising Agency decision criteria?

 a.) The size of the account.

 b.) The media budget.

 c.) The color pattern of product.

3. The Creative Brief includes all of the following except.

 a.) The objective

 b.) The buyers lifestyle

 c.) The Target Audience

4. The Conative Message Strategies are action-inducing and provide promotional support.

 a.) True

 b.) False 

My 3 test questions are:

1.) The group of individuals who make a purchase decision on behalf of the business is called _______.

(a.) Influencers
(b.) Buying Center
(c.) Gatekeepers


2.) The __________ _________ in key advertising personnel is the one who is actively involved in soliciting the account.

(a) Account Executive
(b) Creative Thinker
(c) Traffic Manager


3.) Accourding the the advertising theory, as an ad designer you need to understand how _______ works.

(a) Buying
(b) Advertising
(c) Payroll

HW 3

The brand name of my product is Sony Playstation 3.

Five things that come to mind instantly are:

- blu-ray

- expensive

- video games

- technology 

- amazing graphics 

What shaped my decision to buy this product was the fact that it was a gaming system that you can also watch 1080p HD blu-ray movies on, The Nintendo wii and the XBOX 360 do not offer the built in blu-ray player.

The top 10 tags on www.brandtags.net are:

- Playstation

-  fun

- games

- Sony

- game

- play

- gaming

- video games

- expensive

- cool

I had two of the top ten tags on brandtags. I think everyones first perceptions on the Playstation 3 are going to be roughly the same I mean it is a fairly simple item as far as it is a gaming system that also plays HD blu-ray movies.

The commercial I chose for the assignment

This is one of my favorite commercials because I know Bam and Vince (aka Don Vito) on a personal level which makes it grab my attention a little more than the average Joe. Don Vito not being able to skate at all and falling at the end catches my attention the most in the comercial, I also know that he was intoxicated while filming for this commercial which adds comedic value in my opinion. Since I already use this product it doesn't really have a role in my purchasing decision. I believe this ad is very effective because the company Right Guard took two big pop culture icons at the time and used them to target the younger consumers to purchase their product.